The Adoption of Digital Technologies Has Introduced Drastic Changes into the Business

question 81

Multiple Choice

The adoption of digital technologies has introduced drastic changes into the business environment, including which of the following?

• A) Customers are forced to deal with distribution outlets and middlemen in order to obtain goods.
• B) The exchange between marketers and customers is less interactive than in the past.
• C) Consumers face more barriers to accessing information.
• D) Marketers can offer more products and services than ever before.
• E) Market research has become significantly more difficult.

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Definitions:

Social Psychologist

A professional who studies how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.

Persuasion Strategies

Techniques employed to influence individuals' attitudes, beliefs, or actions through communication and rhetorical means.

Attitudes

A psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor.

Lasting Changes

Refers to permanent or enduring alterations in an individual, system, or environment over time.