An Individual's Perception of the Performance of a Product or Service

question 37

Multiple Choice

An individual's perception of the performance of a product or service in relation to one's expectations is known as ________.

• A) market segmentation
• B) customer satisfaction
• C) market targeting
• D) product placement
• E) product promotion

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Definitions:

Episodic Memory

A type of long-term memory that involves the recollection of specific events, situations, and experiences.

Elaborate

To add more detail or information to something, often to clarify or expand upon a point.

Recognition Task

A cognitive task where individuals are asked to identify previously encountered items, objects, or information.

Script

A structured sequence of behaviors, actions, or instructions designed to achieve a specific goal or perform a particular function.