Identify the Three Conditions Under Which Customization Is Most Likely

question 32

Essay

Identify the three conditions under which customization is most likely to be effective and provide an example of a successful customizable offering that meets these criteria.

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Definitions:

Regiocentric

An approach in international business that involves focusing on and tailoring strategies to specific geographic regions rather than individual countries or the global market.

Ethnocentric

Characterized by or based on the attitude that one's own group is superior to others in culture or nationality.

Polycentric

In the context of international business, polycentric refers to a strategy or approach where a company adapts its products, practices, and policies to fit the local cultures and conditions of the countries in which it operates.

Transnational Company

A corporation that operates in multiple countries, transcending national boundaries with integrated global strategies.