Examlex
Antoine is in charge of customer acquisition and retention. He allocates more of his budget to customer retention than customer acquisition. Why does Antoine's decision make sense?
Encoding Specificity
The principle that the retrieval of information is improved when the context present at encoding and retrieval is the same.
Von Restorff Effect
A psychological principle that items which stand out are more likely to be remembered than other items.
Episodic Memory
The memory of autobiographical events that can be explicitly stated, including times, places, and associated emotions.
State-dependent Memory
The phenomenon whereby information learned in a particular state of mind is more easily recalled when in the same state.
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