Ryan Runs a Store That Caters to Athletes

question 40

Multiple Choice

Ryan runs a store that caters to athletes. He divides the athletic market into different subsets of shoe consumers, such as runners, basketball players, and golfers. Ryan decides to focus his attention on that segment of the market that is interested in running. This selection of a specific market segment is known as ________.

• A) social marketing
• B) market targeting
• C) product placement
• D) market segmentation
• E) product positioning

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Definitions:

Organization Analysis

A process for determining the appropriateness of training by evaluating the characteristics of the organization.

Organization Analysis

The process of reviewing the development, work environment, personnel, and operation of a business or another type of association to identify areas of improvement.

Management's Support

The assistance and backing provided by a company's leadership towards employees or initiatives, promoting a positive and enabling environment.

Research Hypotheses

Proposed explanations made on the basis of limited evidence as starting points for further investigation into the relationships between variables.