The Internet Offers Marketers the Ability to Customize Their Products

question 44

True/False

The internet offers marketers the ability to customize their products, services, and promotional messages to individual consumers, as seen in how Amazon.com sends emails to customers who are interested in a product category telling them about a new promotional offer.

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Definitions:

DVDs

Digital Versatile Discs, a type of optical storage media used for video, audio, and data storage, now surpassed by digital streaming and download technologies.

CDs

Compact Discs, a digital optical disc data storage format used for storing audio, video, and data.

Budget Constraint

The limitation on the consumption bundles that a consumer can afford given their income and the prices of goods.

Income

Income earned regularly from work or investments.