Identify and Briefly Describe Five of the Factors That Determine

question 108

Essay

Identify and briefly describe five of the factors that determine customer satisfaction with online websites and merchants while shopping online.

Identify the different purposes and types of advertising (inform, persuade, remind).

Recognize the role and impact of advertising in the marketing mix.

Understand the use and effects of different advertising schedules.

Recognize the regulatory environment governing advertising activities.

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Definitions:

Communication

The act of conveying information and meaning through various methods, including spoken, written, non-verbal, and digital forms, facilitating understanding and connection.

Values

Core beliefs or standards that guide and motivate attitudes and actions in individuals and across societies.

Desirable

Qualities or traits that are regarded as advantageous, beneficial, or attractive.

Morally Correct

Pertains to actions or behaviors that are considered right, ethical, and acceptable within the framework of a particular moral or ethical system.