If Mark Wants an Immediate Impact as He Introduces His

question 88

Multiple Choice

If Mark wants an immediate impact as he introduces his product, he should use ________; if he wants long-term, regular buying behavior, he should use ________.

• A) the central route to persuasion; the peripheral route to persuasion
• B) massed learning; distributed learning
• C) product form extensions; product line extensions
• D) modeling; vicarious learning
• E) recognition; recall