TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 51

Multiple Choice

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8,the parameter the company officials are interested in is

• A)the mean number of browsers who buy something in their visit to the company's website.
• B)the total number of browsers who buy something in their visit to the company's website.
• C)the mean number of company officials who buy something in their visit to the company's website.
• D)the proportion of browsers who buy something in their visit to the company's website.

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Definitions:

Windward Side

The side of a mountain, island, or other land mass that faces the direction from which the wind is coming, often receiving more rainfall than the leeward side.

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A climate phenomenon characterized by the periodic warming of sea surface temperatures in the central and eastern Pacific Ocean, affecting weather patterns globally.

Prevailing Easterly Winds

Winds that typically blow from the east, common in tropical regions close to the equator due to the Earth's rotation and atmospheric conditions.

Upwellings

The rising of deep, cold, and nutrient-rich water to the surface, fostering significant biological productivity.