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TABLE 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 2

Multiple Choice

TABLE 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history. A series of new television advertisements featuring well-known entertainers and sports figures was launched. A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot." A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%. Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad (i.e. if there is evidence that the population proportion of "like the ads a lot" for the company's ads is less than 0.22) at a 0.01 level of significance.
-Referring to Table 9-7, the parameter the company officials is interested in is

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Inference Forms

Structures of reasoning that establish a conclusion based on one or more premises.

Stands for Modus Ponens, a crucial concept in formal logic entailing that from premises of the form "If P, then Q" and "P is true," one can conclusively deduce "Q must be true."

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