TABLE 8-11 a Poll Was Conducted by the Marketing Department of a of a Video

question 162

True/False

TABLE 8-11
A poll was conducted by the marketing department of a video game company to determine the popularity of a new game that was targeted to be launched in three months.Telephone interviews with 1,500 young adults were conducted which revealed that 49% said they would purchase the new game.The margin of error was ±3 percentage points.
-True or False: Referring to Table 8-11,the report contains all the essential components for an ethical reporting of poll results.

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Definitions:

Five Forces Model

A model developed by Michael Porter that helps us understand the five competitive forces that determine the level of competition and profitability in an industry.

Competitive Forces

Refer to the various external factors that influence the level of competition in an industry, impacting how businesses operate and compete. This includes rivals, threat of new entrants, supplier power, buyer power, and threat of substitute products or services.

Rivals

Competitors within the same market who are vying for the same customers with similar products or services.

Buyers

Individuals or entities that purchase goods or services for personal use, resale, or production.