Qantas Targets Four Distinct Segments: Coach Passengers, Premium Economy, Business

question 39

Multiple Choice

Qantas targets four distinct segments: coach passengers, premium economy, business and first class, and uses ________ to clearly differentiate between the options targeted at each segment.

• A) positioning
• B) behavioral targeting
• C) geographic segmentation
• D) reverse targeting
• E) countersegmentation

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Definitions:

Right-Handed Patient

A patient who predominantly uses their right hand for activities.

Plasticity

The ability of living organisms to adapt or change in response to environmental influences or experiences, particularly used in the context of the brain.

Peripheral Vision

The ability to see objects and movement outside of the direct line of vision, often associated with detecting shapes, light, and motion.

Left Cerebral Hemisphere

The left side of the brain, which controls the right side of the body and is commonly associated with analytical thought, language, and logic.