Which of the Following Is NOT One of the Uses

question 40

Multiple Choice

Which of the following is NOT one of the uses of perceptual maps?

• A) Show marketers how consumers perceive their brand in relation to the competition.
• B) Show consumers how they should perceive a marketer's brand in relation to the competition.
• C) Allow marketers to determine the direction for altering undesirable consumer perceptions of a marketer's brand.
• D) Allow marketers to find gaps, in the form of "un-owned" perceptual positions, that represent opportunities for new brands or products.
• E) All of the above are uses of perceptual maps.

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