Most Marketers Prefer to Target Consumer Segments That Are Relatively

question 97

Multiple Choice

Most marketers prefer to target consumer segments that are relatively ________.

• A) small
• B) stable in terms of consumption patterns
• C) unpredictable
• D) inaccessible
• E) expensive to pursue

---

Definitions:

Proton Spin Decoupled

A technique in NMR spectroscopy where the coupling between protons is removed to simplify the spectrum.

Distinct Quartets

In NMR spectroscopy, a pattern indicating a group of hydrogen atoms coupled to three other hydrogens, resulting in four equally spaced peaks.

Off-Resonance Decoupled

In NMR spectroscopy, a technique used to simplify complex spectra by decoupling specific nuclei from the observed spin-spin interactions.

Proton Spin Decoupled

A technique in nuclear magnetic resonance (NMR) spectroscopy that removes the interaction between proton spins to simplify the spectrum and aid in structural analysis.