Targeting Is the Process of Dividing a Market into Subsets

question 72

True/False

Targeting is the process of dividing a market into subsets of consumers with common needs or characteristics.

---

Definitions:

Indirect Fixed Cost

Expenses that cannot be directly linked to the production of goods or services and do not vary with the level of production output.

Profit Center

A segment or unit within an organization that is responsible for generating its own revenue and tracking its own costs.

Company Personnel Department

The segment of a business organization that handles hiring, training, employee relations, and benefits administration.

Cost Center

A unit within an organization that does not directly add to profit but still incurs costs, such as a department or project, which needs to be monitored for internal efficiency.