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When Qantas offers First Class, Business Class, Premium Economy, and Economy, with different features and amenities for each segment, they are engaged in positioning.
Limbic System
A complex system of nerves and networks in the brain, involving several areas near the edge of the cortex concerned with instinct and mood. It controls the basic emotions (fear, pleasure, anger) and drives (hunger, sex, dominance, care of offspring).
Cingulate Cortex
A part of the brain situated in the medial aspect of the cerebral cortex, involved in emotional processing, learning, and memory.
Hippocampus
A major component of the brain involved in forming new memories and is associated with learning and emotions.
Endorphins
Natural, pain-relieving chemicals produced by the body that also contribute to feelings of pleasure and well-being.
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