Most Marketers Prefer to Target Consumer Segments That Are Relatively

question 97

Multiple Choice

Most marketers prefer to target consumer segments that are relatively ________.

• A) small
• B) stable in terms of consumption patterns
• C) unpredictable
• D) inaccessible
• E) expensive to pursue

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Definitions:

Service Department

A segment of a business that focuses on providing support and services to other internal departments or to the customers directly rather than producing goods.

Advertising Expense

The cost incurred by a company to promote its products or services through various advertising channels and methods.

Departmental Sales

Revenue generated from the sales activities of specific departments within a retail or corporate setting, tracked to evaluate the performance of each department.

Retail Store

A business establishment that sells goods or services directly to consumers, primarily for personal or household consumption.