Consumers' Characteristics Can Be Classed as Either Behavioral or Cognitive

question 95

Multiple Choice

Consumers' characteristics can be classed as either behavioral or cognitive. In this context, cognitive factors are abstract, can be determined only through more complex psychological and attitudinal questioning, and generally have no single, universal definitions. Examples of cognitive factors include ________.

• A) demographics, gender, and benefits wanted
• B) usage rate, level of involvement, and education
• C) personality traits, lifestyles, and gender
• D) education, usage situation, and social class
• E) cultural values, personality traits, and benefits sought

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Definitions:

Personal Relationships

Connections or bonds formed between individuals on a personal level, often based on feelings, experiences, or mutual interests.

Clients

Individuals or organizations that receive services or products from a professional or company in exchange for compensation.

Trust Increases

The process by which reliability and confidence in a person, organization, or system grow over time.

Wisdom Decreases

A notion suggesting a decline in wisdom, possibly due to various factors such as age, societal changes, or shifts in values.