Which of the Following Is True of the Relationship Between

question 101

Multiple Choice

Which of the following is true of the relationship between consumers' perceptions and their motives?

• A) In general, there is a heightened awareness of stimuli that are irrelevant to consumers' needs.
• B) The stronger the consumer's need, the greater the tendency to ignore related stimuli in the environment.
• C) In general, there is decreased awareness of stimuli that are relevant to consumers' needs.
• D) The stronger the consumer's need, the greater the tendency to pay attention to related stimuli in the environment.
• E) Consumers tend to pay equal attention to all advertising, regardless of their needs at any given time.

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Definitions:

Operating Costs

The expenses associated with the day-to-day functions of a business, excluding the costs of goods sold, such as rent, utilities, and payroll.

Internal Rate of Return

A financial metric used to evaluate the profitability of an investment, representing the interest rate at which the net present value of all cash flows (both positive and negative) from a project or investment equal zero.

Straight-Line Depreciation

An operation for dividing the expense of a solid asset through its functional duration in even yearly sums.

Simple Rate of Return

A calculation that estimates the profitability of an investment, dividing annual incremental net operating income by the initial investment cost.