Consumers' Characteristics Can Be Classed as Either Consumer-Intrinsic or Consumption-Specific

question 91

Multiple Choice

Consumers' characteristics can be classed as either consumer-intrinsic or consumption-specific. In this context, consumer-intrinsic features stem from the consumer's physical, social, and psychological characteristics. Examples of consumer-intrinsic features include ________.

• A) demographics, gender, and benefits sought
• B) usage rate, level of involvement, and psychographics
• C) personality traits, cultural values, and income
• D) education, consumption-specific attitudes, and social class
• E) attitudes regarding shopping, awareness of product alternatives, and benefits wanted

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An error in reasoning that renders an argument logically invalid.

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