When Colgate Offers Colgate Total, Which Provides 12-Hours of Germ

question 53

Multiple Choice

When Colgate offers Colgate Total, which provides 12-hours of germ fighting; Colgate Max Fresh, which fights bad breath; and Colgate Sensitive Pro-Relief for people who have sensitive gums, they are segmenting based on ________.

• A) usage rate
• B) benefits
• C) personality
• D) culture
• E) values

---

Definitions:

Machine-Hours

A metric assessing the amount of produced goods or operations based on machines' operation duration.

Automated Lathe

A computer-controlled machine used for shaping materials, like metal or wood, by removing excess material.

Unused Capacity

Unused capacity indicates the portion of the production capability that remains idle or is not currently being utilized.

Income Statement

A financial document that reports a company's revenues, expenses, and profits or losses over a specific period.