Marketers of Many Products Such as Soup, Laundry Detergent, Beer

question 57

Multiple Choice

Marketers of many products such as soup, laundry detergent, beer, and dog food have found that a relatively small group of heavy users accounts for a disproportionately large percentage of the total product usage. Targeting these heavy users specifically is an example of ________.

• A) benefit-based segmentation
• B) demographic segmentation
• C) cross-cultural segmentation
• D) usage-rate segmentation
• E) usage situation segmentation

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Definitions:

Right Questions

Strategic inquiries designed to elicit valuable information, facilitate understanding, or uncover underlying issues in a conversation or investigation.

Pygmalion Effect

Leader’s ability to elevate workers’ performance by the simple method of expecting them to perform well; the manager’s high expectations become a self-fulfilling prophecy.

Level of Performance

The degree or standard of efficiency, proficiency, or achievement in carrying out a task or action.

Style Flexibility

The ability to adapt one's approach or behavior to effectively handle different situations or interact with various individuals.