________ Refers to Consumers' Perceptions of All the Components of Products

question 56

Multiple Choice

________ refers to consumers' perceptions of all the components of products, services and brands, and to how consumers evaluate the quality of marketers' offerings.

• A) First impressions
• B) Consumers' stereotypes
• C) Consumers' imagery
• D) Symbolic features
• E) Symbolic attributes

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Definitions:

Racialization

The process through which understandings of race are used to categorize individuals or groups of people, embedding racial identities in social, economic, and political contexts.

Distaste

A general feeling of dislike or aversion towards something or someone.

Cultural Appropriation

The adoption of elements of one culture by members of another culture, often without understanding, respect, or acknowledgment of the original context and meaning.

White Gaze

The perspective or lens through which white people view individuals of other races, often reflecting inherent biases or assumptions.