________ Are Measures That Predict Consumers' Future Purchases on the Basis

question 89

Multiple Choice

________ are measures that predict consumers' future purchases on the basis of past buying information and other data.

• A) Showroom analytics
• B) Predictive analytics
• C) Geofencing analytics
• D) Social analytics
• E) Consumer spying analytics

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Definitions:

Expand

Refers to the process of growth or increase in size, volume, number, or scope.

Contract

A legally binding agreement between two or more parties that outlines obligations, rights, and conditions under which a transaction or exchange will occur.

Market Entry

The act of bringing a new product or service to market, including the challenges and strategies involved in successfully engaging with a new or existing market.

Resources

Resources refer to the inputs used in the production of goods and services, including natural resources, labor, and capital.