Positioning Avis Using the Claim That "We're No

question 39

Multiple Choice

Positioning Avis using the claim that "We're No. 2. We Try Harder." was an example of ________.

• A) premier position
• B) positioning against competition
• C) umbrella positioning
• D) key attribute positioning
• E) un-owned perception positioning

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Definitions:

Selye's GAS

General Adaptation Syndrome, a theory introduced by Hans Selye, describing the body's short-term and long-term reactions to stress.

Historical Racism

Discriminatory practices and beliefs rooted in history that have systematically oppressed individuals or groups based on race.

High Blood Pressure

A condition in which the force of the blood against the artery walls is too high, often leading to health problems.

General Adaptation Syndrome

A three-phase response pattern to stress identified by Hans Selye, including alarm, resistance, and exhaustion stages.