In the VALS Typology, Innovators Are Successful, Take-Charge People with High

question 85

Multiple Choice

In the VALS typology, Innovators are successful, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. This segment tends to prefer ________.

• A) familiar products and established brands
• B) value over luxury, and tend to buy basic products
• C) products that offer durability, functionality, and value
• D) products that reflect cultivated tastes for upscale niche products and services
• E) premium products that demonstrate success to their peers

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Definitions:

Multitasking

The act of performing multiple tasks simultaneously, often by rapidly switching focus between tasks rather than doing them at the same time.

Strategies

Planned actions or tactics designed to achieve a specific goal or solve a particular problem.

Memory

The cognitive function that allows individuals to store, retain, and recall information and experiences.

Adversities

Difficult or unpleasant situations and experiences that may pose challenges to individuals or communities.