What Was the Ultimate Result of Oldsmobile's Repositioning Strategy, Which

question 45

Multiple Choice

What was the ultimate result of Oldsmobile's repositioning strategy, which tried to shift perceptions of Oldsmobile as an "old folks" car?

• A) Oldsmobile shifted the image and identity of its brand, but did not sell more units.
• B) Oldsmobile sold more units, but did not shift the image and identity of its brand.
• C) Oldsmobile did not shift the image and identity of its brand, and GM stopped producing the brand.
• D) Oldsmobile did not shift the image and identity of its brand, so GM tried a different position.
• E) Oldsmobile shifted the image and identity of its brand and sold more units.

---

Definitions:

Cost-output Elasticity

Cost-output elasticity measures the responsiveness of production costs to changes in the quantity of output produced, indicating how cost-efficiently a firm can adapt to changes in production volume.

Long-run Cost Function

Refers to a firm's costs of production when all inputs, including capital, are variable and can be adjusted.

Cost-output Elasticity

A measure of how responsive the total cost of production is to a change in the quantity produced.

Long-run Cost Function

A representation of the relationship between output and the cost of production when all inputs, including capital, can be varied.