Marketers Segment Some Populations on the Basis of Cultural Heritage

question 82

Multiple Choice

Marketers segment some populations on the basis of cultural heritage and ________ because members of the same culture tend to share the same values, beliefs, and customs.

• A) demographics
• B) social class
• C) ethnicity
• D) personality traits
• E) sociocultural values

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Definitions:

Scots-Irish

People of Scottish descent who lived in Ireland before immigrating to America in the 18th century, known for their significant influence on American culture and history.

Religious Diversity

The presence of or support for the existence of a variety of religious beliefs, practices, and denominations within a specific region or society.

Physicians

Healthcare professionals who diagnose and treat illnesses, injuries, and other medical conditions.

West Indies

A region in the Caribbean comprising numerous islands, known for its distinct cultures, history of colonialism, and significant role in the Atlantic slave trade.