The Probability That a New Advertising Campaign Will Increase Sales

question 28

Multiple Choice

The probability that a new advertising campaign will increase sales is assessed as being 0.80. The probability that the cost of developing the new ad campaign can be kept within the original budget allocation is 0.40. Assuming that the two events are independent, the probability that the cost is kept within budget and the campaign will increase sales is

• A) 0.20.
• B) 0.32.
• C) 0.40.
• D) 0.88.

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Definitions:

Value Creation

The process through which businesses or organizations generate added value for customers, stakeholders, or society at large, often leading to competitive advantage.

Suppliers

Businesses or individuals that provide goods or services to another entity, typically within a supply chain or production process.

Industry Rivals

Companies within the same industry that compete with one another for market share and profitability.

Erode Producer Profits

The process by which factors such as increased competition or higher costs reduce the profits that producers can make.