TABLE 1-1 The Manager of the Customer Service Division of a Major

question 189

Multiple Choice

TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1,the possible responses to the question "How many Blu-ray players made by other manufacturers have you used?" result in

• A)a nominal scale variable.
• B)an ordinal scale variable.
• C)an interval scale variable.
• D)a ratio scale variable.

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Definitions:

Effective Marketing Strategy

A comprehensive plan crafted to communicate a product's or service's value to the target audience, aiming to achieve marketing objectives and enhance market position.

Competitive Advantages

Refers to conditions that allow a company or country to produce goods or services at a lower price or in a more desirable fashion for customers than its competitors.

Cost Leadership

A strategy where a company aims to become the lowest cost producer in the industry to gain a competitive advantage.

Singularity

A hypothetical future point at which technological growth becomes uncontrollable and irreversible, resulting in unforeseeable changes to human civilization.