The Manager of the Customer Service Division of a Major

question 45

Multiple Choice

The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.Which of the following will be a good frame for drawing a sample?

• A)telephone directory
• B)voting registry
• C)the list of customers who returned the registration card
• D)a list of potential customers purchased from a database marketing company

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Definitions:

Witness

A person who sees an event, typically a crime or accident, take place and can provide a first-hand account of it.

Kubler-Ross Model

A framework describing the stages of emotional response to grief and loss, typically enumerated as denial, anger, bargaining, depression, and acceptance.

Guilt

A feeling of responsibility or remorse for some offense, crime, wrong, real or imagined.

Activities Of Daily Living (ADLs)

Fundamental tasks and actions such as dressing, grooming, eating, and mobility that people perform daily to live independently.