Successful Marketers Define Their Markets in Terms of ________

question 66

Multiple Choice

Successful marketers define their markets in terms of ________.

• A) the product the company has decided to produce
• B) the lowest price for which a particular product can be manufactured
• C) the needs they presume to satisfy
• D) the ethnicity of their primary consumers
• E) the geographic location of their primary consumers

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Definitions:

Primary Needs

Fundamental requirements essential for an individual's survival and well-being, such as food, shelter, and safety.

Motivation

the process that initiates, guides, and maintains goal-oriented behaviors.

Drives

The innate biological patterns of behavior that are assumed to be universal across cultures, which motivate behavior and underlie human motivation.

Human Psychology

The scientific study of the mind and behavior, encompassing various aspects of human experience and mental functions.