Marketers Can Take Advantage of People's Frustrations by Portraying Their

question 38

True/False

Marketers can take advantage of people's frustrations by portraying their products as means to resolve a particular set of frustrations.

---

Definitions:

Allocentric Individuals

People who prioritize others and the group's needs over their own individual interests.

Positive Coping

The use of constructive and adaptive strategies to manage stress and overcome challenges, leading to personal growth and well-being.

Personal Growth

The process of improving oneself through activities that enhance self-awareness and identity, develop talents and potential, and contribute to the realization of dreams and aspirations.

Agency Thinking

Refers to the capacity of individuals to act independently and make their own free choices.