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Marketers can take advantage of people's frustrations by portraying their products as means to resolve a particular set of frustrations.
Beliefs
Cognitive representations about the world, oneself, or others, that are accepted by an individual as true or existing.
Evolutionary Psychology
A theoretical approach in the social and natural sciences that examines psychological structure from a modern evolutionary perspective.
Cognitive Strategies
Techniques or methods that individuals use to process information more effectively, enhance memory, and solve problems.
Natural Environment
The physical world that includes all living and non-living things occurring naturally on Earth, outside of human creations or modifications.
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