Arlene Was Always Averse to Physical Contact with Pigs,because She

question 115

Multiple Choice

Arlene was always averse to physical contact with pigs,because she thought pigs were essentially dirty animals.Despite her concerns,she was induced to kiss a clean-looking pig on the snout for $ 2.00 while appearing on a television game show.As a result,Arlene has become a staunch advocate of pigs,and soon plans to have one as a pet.The most probable explanation for this change in attitude is the ________.

• A)more-leads-to-more effect
• B)third-person trivialization effect
• C)less-leads-to-more effect
• D)elaboration likelihood model effect
• E)attitude-to-behavior process effect

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Definitions:

Moderators

Variables or factors that alter the strength or direction of the relationship between an independent and a dependent variable.

Social Object Theory

A concept that posits social networks form around objects of content that people share and discuss.

Vertical Network

A social or professional networking platform focused on connecting members within a specific industry or interest group.

Two-Step Flow Model

A communication theory that suggests ideas flow from mass media to opinion leaders, and from them to a wider population.