From MyPsychLab EXPLORE: "Conformity Factors

question 1

Essay

From MyPsychLab EXPLORE: "Conformity Factors"
(To access this asset go to MyPsychLab and click on "Course Documents." Under the heading "Index of Multimedia," click on the "here" link.Select Chapter 5,Attitudes: Evaluating and Responding to the Social World,and click on "Find Now." For the Chapter 5 items,click on the "Explore" item called "Conformity Factors.")
This exercise is about types of persuasive messages.What are the two routes for persuasive messages,and how do they work? Describe the exercise in general and say something about the advertisements shown.Was the exercise itself a learning experience,and given the rewarding bell for right answers and the punishing buzzer for wrong answers,what type of learning process is going on here? Give your opinion about the effectiveness of messages that ask you to think.

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Definitions:

Placebo

A substance or treatment with no therapeutic effect, often used in the control group in experiments to test the effectiveness of drugs.

Social Interactions

The processes by which individuals act towards or respond to other members of a society or group.

Alcoholic Drinks

Beverages containing ethanol, commonly known as alcohol, consumed for their intoxicating effects.

Hypnosis

A trance-like state of focused attention and heightened suggestibility, with diminished peripheral awareness.