When Heuristic Processing Is Involved,the Degree of Persuasion ________

question 110

Multiple Choice

When heuristic processing is involved,the degree of persuasion ________.

• A)has no detectable effect on our behavior
• B)is not increased by strong arguments in the message
• C)is increased by large numbers of arguments in the message
• D)is increased by strong arguments in the message
• E)is unaffected by personal characteristics of the communicator

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Definitions:

Executive Summary

One- to two-page snapshot of what the overall business plan explains in detail.

Business Incubator

Local programs designed to provide low-cost shared business facilities to small start-up ventures.

Small Business Investment Companies (SBICs)

Privately owned and managed investment funds that are licensed and regulated by the SBA, providing capital to small businesses.

Government Loans

Financial aid provided by the government to individuals, businesses, or other organizations, often with more favorable terms than private loans.