Which of the Following Is True of JND

question 115

Multiple Choice

Which of the following is true of JND?

• A) Decreasing prices below consumers' JND is likely to cause a significant rise in sales.
• B) Making product improvements that far exceed consumers' JND is likely to maximize company revenues.
• C) There is no JND for decreased product volume sold in existing packaging.
• D) Making drastic changes to a company's logo to an extent well beyond consumers' JND allows companies to update their image without losing their ready recognition.
• E) Increasing prices below consumers' JND is likely to go unnoticed by consumers.

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Definitions:

Cognitive Development

The process by which individuals perceive, think, and gain an understanding of their world through the interaction of genetic and learned factors.

Tabula Rasa

The theory that individuals are born without built-in mental content and that all knowledge comes from experience or perception.

Inborn Predisposition

Natural tendencies or inclinations present at birth that can influence behaviors, preferences, and susceptibility to certain conditions.

Use Symbols

The use of symbols involves employing signs or objects to represent ideas, concepts, or other abstractions, often for communication or artistic purposes.