Ragu, a Spaghetti Sauce Maker, Has Decided to Launch Its

question 93

Multiple Choice

Ragu, a spaghetti sauce maker, has decided to launch its most popular sauce flavors in a small pouch format that is more convenient to use. When they choose to launch their most popular sauce flavors, which are "tried and true," instead of new flavors, Ragu is seeking to minimize consumers' perception of ________.

• A) physical risk
• B) functional risk
• C) psychological risk
• D) financial risk
• E) time risk

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Definitions:

Competing Values Framework

A model used to assess organizational culture and effectiveness, which identifies four underlying values that compete with each other: internal focus and integration vs. external focus and differentiation, and flexibility and discretion vs. stability and control.

Adhocracy Culture

An organizational culture characterized by flexibility, employee empowerment, and an emphasis on innovation, often seen in dynamic and creative industries.

Flexibility

The quality of being able to adapt to new, different, or changing requirements.

Discretion

The freedom to decide or act according to one's own judgment.