The Sponsor's First Step in Developing a Communication for a Consumer

question 81

Multiple Choice

The sponsor's first step in developing a communication for a consumer is ________.

• A) select an appropriate medium to send the message
• B) design the message in an appropriate manner
• C) decode the message
• D) establish objectives of the message
• E) measure exposure

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Definitions:

Strategies

Plans of action designed to achieve a specific goal or set of goals.

Content Theories

Theories that aim to explain the specific things that motivate individuals at work, such as needs and desires.

Maslow's Hierarchy

A psychological theory proposing that human needs are arranged in a hierarchy from physiological needs to safety, love and belonging, esteem, and finally self-actualization; individuals are motivated by the need they have not yet satisfied.

Alderfer's ERG Theory

A model in motivational psychology that categorizes human needs into three groups: Existence, Relatedness, and Growth.