When Consumers Buy the Most Expensive Model to Mitigate the Risk

question 8

Multiple Choice

When consumers buy the most expensive model to mitigate the risk of purchasing a poorly performing product, they are using ________ to minimize their risk.

• A) information-seeking behavior
• B) brand loyalty
• C) narrow categorization
• D) the price-quality relationship
• E) perceptual blocking

---

Definitions:

Long-term Potentiation

A lasting increase in signal transmission between two neurons, thought to be a biological mechanism behind learning and memory.

Synaptic Transmission

The process of transferring neurotransmitters from one neuron to another across a synapse to continue or modify a neural signal.

Information Processing

The series of actions or steps taken in order to store, retrieve, and make sense of information.

Mnemonic Devices

Tools or strategies used to improve memory by associating easy-to-remember constructs with complex information.