When an Ad for Benetton Featured the Hands of Two

question 44

Multiple Choice

When an ad for Benetton featured the hands of two men - one black and one white - handcuffed together to promote racial harmony, people perceived that a white man was arresting a black man. This is an example of ________.

• A) the halo effect
• B) a consumer stereotype
• C) the persistence of first impressions
• D) effective product positioning
• E) perceptual blocking

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Definitions:

Trading Securities

Financial instruments that are purchased and held primarily for sale in the near term to generate income on short-term price differences.

Fair Value

The estimated price at which an asset or liability could be traded in an orderly transaction between market participants at the measurement date.

Trading Securities

Financial assets that a company holds for the purpose of selling them in the short term to generate profit.

Fair Value

An estimated market value of an asset or liability, based on current prices in an active market or valuation techniques.