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Deliberate blurring of figure and ground, as when Absolut Vodka embeds the distinct shape of its bottle in a print image, can result in greater engagement of the audience with the advertisement.
Automated-Service
A type of service that uses technology to perform tasks without human intervention.
Gas Stations
Retail establishments that sell fuel for motor vehicles and often offer additional services or products such as convenience store items.
Franchisor
An entity that grants the right to use its trademark, business model, and operational system to an individual or company (the franchisee) under agreed-upon terms.
Franchisee
An individual or company that acquires the rights to operate a business under the franchisor's brand and business model.
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