________ Is a Process That Links the Consumer, Customer and Public

question 26

Multiple Choice

________ is a process that links the consumer, customer and public to the marketer through information in order to identify marketing opportunities and problems, evaluate marketing actions, and evaluate marketing strategies' performances.

• A) Data analysis
• B) Data collection
• C) Market research
• D) Marketing communication
• E) Consumer complexes

---

Definitions:

Identity

The qualities, beliefs, personality traits, appearance, and/or expressions that define a person or group.

Hanging Out

Informal social gatherings or spending time with friends or acquaintances without a specific agenda or activity.

Global Self-Esteem

The overall value one places on oneself as a person, encompassing feelings of self-worth and self-acceptance.

Lowest Point

The least or minimal level, degree, or part of something, often referring to geographical locations or emotional states.