In a Consumer Behavior Context, the Previously Acquired Consumer Perception

question 42

Multiple Choice

In a consumer behavior context, the previously acquired consumer perception of an existing product is the ________. When consumers try a new product by the same brand because they believe that the new product embodies the same attribute with which the brand's existing products are associated, this is the ________.

• A) unconditioned stimulus; conditioned stimulus
• B) conditioned stimulus; conditioned response
• C) unconditioned stimulus; unconditioned response
• D) conditioned stimulus; unconditioned stimulus
• E) unconditioned response; conditioned response

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Definitions:

Risk-Free Assets

Investments that are considered to carry no risk of financial loss, typically represented by government bonds or treasury bills.

Equity Investments

Investments in stocks or shares, representing ownership in a company or entity and participation in its profits.

Risk Free Rate

The rate of return on an investment with no risk of financial loss, typically represented by the yield on government bonds.

Market Premium

The additional return an investor expects to receive from a market portfolio compared to the risk-free rate.