From a Marketer's Perspective, ________ Involves Obtaining the Desired Result

question 79

Multiple Choice

From a marketer's perspective, ________ involves obtaining the desired result from using a particular product or service.

• A) the central route to persuasion
• B) copy testing
• C) positive reinforcement
• D) the peripheral route to persuasion
• E) negative reinforcement

---

Definitions:

Behavioral Theory

A theory suggesting that behavior is learned from the environment through the process of conditioning.

Adaptive Theory

A theory suggesting that certain behaviors or physical characteristics have evolved because they increase survival or reproductive success.

Mental Combinations

The ability in early cognitive development where a child can mentally mix, match, and rearrange objects or situations without the need for physical manipulation.

Sensorimotor Intelligence

A stage in Jean Piaget’s theory of cognitive development where infants learn through interacting with their environment using their senses and motor actions.