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What Are the Advantages and Disadvantages of Using Comparative Advertising

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What are the advantages and disadvantages of using comparative advertising?

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Definitions:

Average Fixed Cost

Costs of production that are stable (not varying with output amount) allocated across the number of units produced.

Fixed Cost

describes expenses that do not change with the level of production or sales, such as rent, salaries, and insurance premiums.

Variable Cost

Costs that change in proportion to the level of activity or volume of production in a business.

Average Fixed Cost

The constant expenses associated with production, when divided by the volume of goods produced, reduce as the production volume goes up.

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