________ Refers to the Purchase of a Brand Out of Habit

question 54

Multiple Choice

________ refers to the purchase of a brand out of habit and convenience without any emotional attachment to the brand.

• A) Premium loyalty
• B) Covetous loyalty
• C) Inertia loyalty
• D) No loyalty
• E) Conditioned loyalty

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Definitions:

Neurotransmitter Release

The process by which neurotransmitters are released from nerve endings or synapses into the synaptic cleft to transmit signals between neurons.

Dishabituation

The revival of a response that has been habituated, typically due to a novel stimulus interrupting the repetition.

Sensitization

An increased reaction to a stimulus following repeated exposure, typically in response to something negative or harmful.

Withdrawal Response

A behavior in which an organism avoids or retreats from an unpleasant or threatening stimulus.