SHAMPOO MINI CASE: Shimmer Is a Well-Known Brand of Shampoo

question 113

Multiple Choice

SHAMPOO MINI CASE: Shimmer is a well-known brand of shampoo that is recognized as being endorsed by the hair dressers of Hollywood stars. Consumers who are highly attuned to social risks associated with personal beauty products perceive that Shimmer shampoo is a high quality shampoo formulation that won't damage hair and renders hair easy to manage and style. The company has recently come out with a line of conditioners under the Shimmer brand name in the hope that consumers will carry their perceptions of Shimmer shampoo over to the new line of conditioners.
-In the SHAMPOO MINI CASE, Shimmer's reputation for being endorsed by the hair dressers of Hollywood stars is the brand's ________.

• A) conditioned stimulus
• B) conditioned response
• C) unconditioned stimulus
• D) unconditioned response
• E) cognitive associative learning

---

Definitions:

Inflationary Tendencies

The general tendencies or trends towards increasing prices and diminishing purchasing power over time within an economy.

Federal Reserve

The central banking system of the United States, responsible for monetary policy, regulation of financial institutions, and ensuring stability of the financial system.

Recovery

Phase of business cycle during which real GDP increases from trough level to level of previous peak.

Monetary Policy

Monetary policy involves the actions of a central bank or other regulatory authorities that determine the size and rate of growth of the money supply, which in turn affects interest rates.