SHAMPOO MINI CASE: Shimmer Is a Well-Known Brand of Shampoo

question 70

Multiple Choice

SHAMPOO MINI CASE: Shimmer is a well-known brand of shampoo that is recognized as being endorsed by the hair dressers of Hollywood stars. Consumers who are highly attuned to social risks associated with personal beauty products perceive that Shimmer shampoo is a high quality shampoo formulation that won't damage hair and renders hair easy to manage and style. The company has recently come out with a line of conditioners under the Shimmer brand name in the hope that consumers will carry their perceptions of Shimmer shampoo over to the new line of conditioners.
-In the SHAMPOO MINI CASE, consumer use of Shimmer conditioner because they believe it will embody the same attributes associated with Shimmer shampoo is the ________.

• A) conditioned stimulus
• B) conditioned response
• C) unconditioned stimulus
• D) unconditioned response
• E) cognitive associative learning

---

Definitions:

Biologically Aggressive

Describes behavior or tendencies that are innately driven towards aggression due to biological factors.

Cancer

A group of diseases involving abnormal cell growth with the potential to invade or spread to other parts of the body.

Cardiovascular Disease

A broad term for disorders of the heart and blood vessels, such as coronary artery disease, which can lead to heart attacks and strokes.

Coronary Bypass Surgery

A surgical procedure used to treat coronary artery disease by creating new routes around narrowed or blocked arteries to improve blood flow to the heart muscle.